Alexander & Associates
Alexander & Associates: "Videogame Awareness Project
The Videogame Awareness Project addresses some of the key attitudinal and behavioral questions about console users. The study is conducted among 4,000 U.S. households each month, yielding approximately 1,400 console gaming households on a monthly basis. Unlike any other research tool available to the industry today, we talk to a nationwide, projectable sample of game players from age 5 to more than 55, across all the major console platforms. This is a unique sample of respondents each month, allowing projectable real world information down to the most specific set of consumer behaviors and preferences. "
The Videogame Awareness Project addresses some of the key attitudinal and behavioral questions about console users. The study is conducted among 4,000 U.S. households each month, yielding approximately 1,400 console gaming households on a monthly basis. Unlike any other research tool available to the industry today, we talk to a nationwide, projectable sample of game players from age 5 to more than 55, across all the major console platforms. This is a unique sample of respondents each month, allowing projectable real world information down to the most specific set of consumer behaviors and preferences. "
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